A Colder, Smarter Clean

There’s a reason eco-conscious brands and energy-saving experts swear by cold water washing. But does it clean as well as hot? The answer might surprise you.

  1. Cold Water Preserves Fabrics

Washing in cold:

  • Prevents shrinking
  • Protects elastic fibers
  • Preserves color vibrancy

Ideal for darks, denim, activewear, and delicates.

  1. It Saves Energy—and Money

Heating water uses up to 90% of a washer’s energy. Cold water washing can lower utility bills significantly and reduce your household’s carbon footprint.

  1. It’s Gentler on Your Clothes

Fewer wrinkles, less pilling, and a longer lifespan for your favorite clothes.

  1. Modern Detergents Are Formulated for Cold Water

Look for labels that say:

  • “Cold Water Formula”
  • “HE Compatible”
  • “Enzyme Boosted”

These ensure deep cleaning even at lower temps.

  1. When You Should Still Use Warm or Hot
  • Sanitizing towels or bedding
  • Heavily soiled workwear
  • Killing allergens like dust mites

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Cold Can Be Clean

Cold water doesn’t mean compromise. With the right products, you can wash better, longer—and greener.