A Colder, Smarter Clean
There’s a reason eco-conscious brands and energy-saving experts swear by cold water washing. But does it clean as well as hot? The answer might surprise you.
- Cold Water Preserves Fabrics
Washing in cold:
- Prevents shrinking
- Protects elastic fibers
- Preserves color vibrancy
Ideal for darks, denim, activewear, and delicates.
- It Saves Energy—and Money
Heating water uses up to 90% of a washer’s energy. Cold water washing can lower utility bills significantly and reduce your household’s carbon footprint.
- It’s Gentler on Your Clothes
Fewer wrinkles, less pilling, and a longer lifespan for your favorite clothes.
- Modern Detergents Are Formulated for Cold Water
Look for labels that say:
- “Cold Water Formula”
- “HE Compatible”
- “Enzyme Boosted”
These ensure deep cleaning even at lower temps.
- When You Should Still Use Warm or Hot
- Sanitizing towels or bedding
- Heavily soiled workwear
- Killing allergens like dust mites
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Cold Can Be Clean
Cold water doesn’t mean compromise. With the right products, you can wash better, longer—and greener.